Services
Patti works closely with agency, corporate, and executive clients to help them do the work they will be most proud of in their careers, in a way that aligns with what they want in their lives. Patti knows first-hand that the more aligned the “who we are” is with the “what we do,” the more successful and fulfilled we will be. Her work is to help her clients achieve this alignment, be they company leaders, corporate teams, or individuals.
Marketing and Advertising Consulting
Over her career in advertising, Patti worked on iconic global brands Wrangler, HP, AT&T, IBM at premier creative agencies including The Martin Agency, Ogilvy, Goodby Silverstein and Partners, and Heat.
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On the corporate side, Patti helped Cisco’s Brand Marketing team launch its in-house agency, The Hatch. Over time, Patti grew her remit and was named Global VP of Brand. During her tenure, Cisco became Interbrand's most valuable B2B brand, reaching #13 overall in 2024, and The Hatch earned recognition as both IHAF's In-House Agency of the Year and ANA's B2B In-House Agency of the Year.
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As a result of her experience on both sides of the business, Patti brings a unique perspective to solving for challenges faced by both agencies and clients, in-house teams and independent service companies.
Individual and Group Coaching
As a Berkeley Executive Coaching Institute (BECI) coach, Patti brings both decades of leadership experience and a specific set of tools to every coaching session.
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Since completing her coursework and certification, Patti has coached individuals and teams, both pro-bono and as a part of Patti Cocciolo Consulting. While she has clients across a range of industries, Patti’s sweet spot is coaching folks from professional backgrounds not unlike her own—strategists, creatives, corporate marketing leaders, independent and in-house agencies, and executive teams of all disciplines.
